A version of this text was sent both electronically and as postcards to business partners, donors, volunteers, patrons, the City of Bozeman, and Friends of the Bozeman Public Library. I used artboards in Illustrator to organize the multiple versions. The new logo (which was designed by Mammoth Marketing) was a radical departure from our previous logo and different indeed from library logos in general. It was important to tell the story of how and why we arrived at this logo and how it represents the direction of the library. I composed the first draft, then collaborated with numerous staff to arrive at the final text you see above. The motto "Where dreams take flight" was my own and is to date the only thing I have created that regularly appears on t-shirts.